Paris Hilton's sweet tweets attract Chinese fans
By Gan TianChina Daily/Asia News NetworkSaturday, Sep 01, 2012
Cocktails clinked, well-dressed fashionistas hugged and chatted, the DJ dropped the beats ... like a party from Everyone Worth Knowing.
And the one everyone came to the private party in Shanghai to know was American socialite Paris Hilton.
She had been tweeting about it on Sina Weibo for the past two months.
She opened the micro blog account, especially for China. On June 19 - one day after the Shenzhou IX spacecraft sent China's first female astronaut Liu Yang into space.
"Congrats to the first female astronaut in China to be launched into space! Girl power!" she wrote.
She came to Shanghai to launch her private party on Friday, inviting her own Chinese fans.
What made this party girl pay attention to China?
Adam Roseman knows.
The 34-year-old American, who lives in Shanghai, is the founder of China Branding Group, which launched website fanstang.com in June.
The site publishes tweets from Hollywood stars and NBA athletes, especially for their Chinese fans - and Hilton is one of his most important clients.
"We focus very heavily on working with celebrities that have a strong interest in China," Roseman said.
"They have an eye on the Chinese market, absolutely. They want to respond to their Chinese fans, and do as much as they can to raise their profile here."
Take a look at his celebrity list: Justin Timberlake, Avril Lavigne, Maggie Q, Paris Hilton, Linkin Park, Maroon 5, Katy Perry and NBA player Dwyane Wade. These A-listers have all opened social networking accounts for their Chinese fans.
Roseman has a large team in Los Angeles working with celebrities, telling them about what is going on in China, and helping them write posts that are specific to China.
Hilton might be a very good example. She is quite interested in this country, and is enjoying her third trip to Shanghai.
Now she has more than 600,000 followers on Si! na Weibo, and publishes tweets there every day, with a translation from Roseman's team.
Roseman got the idea when he came to Shanghai in 2006. Prior to that, he was an investment banker at Barrington Associates and Lehman Brothers.
In 2006, he was introduced to the city by a Chinese friend who wanted him to do transactions for a solar company in Shanghai.
When he arrived, he fell in love with everything here.
Having been living in Los Angeles for more than a decade, Roseman has a many connections in Hollywood, and wanted to start his own business in China.
"I saw the growth and demand from Chinese consumers to directly engage with Hollywood stars and athletes. I think it is a very interesting opportunity to create a business out of that demand," he said.
"I always wanted to create something. When you are an investment banker, you are doing deal after deal, but you are not creating anything," he added.
It was easy for him to start the showbiz business, as most of his friends and family are in the Los Angeles entertainment industry.